Transcreation
Bodega Las Arenas website
Transcreation of a family wine estate’s website, tasting notes and export brochure for English-speaking importers.
Client
Family wine estate, Rioja
Language pair
Spanish → English
Volume
9,000 words
Year
2025
The brief
The estate’s Spanish copy was warm and full of local references. A literal English version would have sounded stiff to importers in the UK and the US.
Approach
We started with a one-hour call about the family, the vineyards and the tone they wanted. I then rewrote rather than translated, keeping the facts fixed and letting the phrasing move. Tasting notes follow the order importers expect, from appearance to finish.
Outcome
The new site launched alongside the export brochure. The estate now sends its English copy for review before each vintage release.
Next project
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